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Commercialisation Round · 2026

The executive embedded
intelligence platform.

Built to enterprise grade. $0 raised. 191K lines of production code.
Deployed. Live. Ready for your team.

$7M AUD raise
$35M pre-money
Growth Capital
app.withbella.io
Act I — The Proof

$2B+ in 90 days
proved the
category.

Manus hit a $2B valuation before enterprise even woke up. The executive AI category is not a bet — it's confirmed.

Manus → Meta Acquired

$2B valuation. Now Meta-owned. Data sovereignty gone. Enterprise trust evaporated.

Category validationTrust: destroyed
OpenClaw CVE-2026-25253

Critical security vulnerability. OpenAI-dependent. No enterprise-grade isolation.

Developer tractionSecurity: patched
The trust gap is open.
Enterprise needs a sovereign, independent, zero-incident alternative. That's Bella.
Act II — The Pain

Executives lose 60%
of their week to coordination.

23h
per week in meetings

No AI layer. No automatic summaries. No commitment tracking. No follow-up. Just time spent.

12+
disconnected channels

Email, Slack, WhatsApp, Teams, calendar, CRM. Nothing speaks to anything else. Context dies at every handoff.

$14K
per month — a human EA

Works 40 hours. Misses evenings, weekends, GCC hours. Doesn't scale. Bella costs $199 and never clocks out.

Nothing connects it all. Until Bella.

Act II — Product Moment

9:14am.
Bella already knows.

Before your first meeting, Bella has reviewed overnight email, flagged a supplier issue, and briefed you on the board member you're meeting at 11.

Live on iOS + Android + macOS
Act III — The Solution

Not a chatbot.
An embedded intelligence.

12 surfaces, one memory
Email, voice, Slack, WhatsApp, browser, calendar — all connected, all remembered.
23 agentic tools, 5-tier safety
Acts autonomously on Tier 1–2. HMAC confirmation on Tier 4. Kill switch on everything.
Work + life, not just work
Groceries, health, family, travel. The only executive AI that covers the whole life.
AU + GCC sovereign, zero incidents
No Meta. No OpenAI dependency. Your data stays yours.
Act III — Scale

Built at enterprise scale.
Deployed today.

4
Platforms live · iOS, Android, macOS, Web
12+
Integrations · M365, Google, Slack + more
23
Agentic AI tools in production
298
Encrypted database tables · 100% RLS
$0
External capital to production
0
Security incidents · zero CVEs
99.9%
Uptime · enterprise SLA-ready
App
Store
iOS + Android live in stores
Act IV — The Moat

Six advantages that compound.

Each layer makes the next harder to replicate. Data depth, hardware lock-in, and IP protection create a moat that widens with every user-month.

01
Cross-Channel Context
12 surfaces, one memory. Patented AU/US/PCT.
02
Meeting Intelligence
WhisperX + AI commitment pipeline. Patented.
03
Knowledge Graph
298 tables. Org-wide intelligence. Patented.
04
Cultural Intelligence
Arabic/English. MENA calendars. GCC norms.
05
Life Integration
Work + groceries + health + family. No one else.
06
Hardware Lock-In
5 devices post-raise. 15% churn vs 3–5%.
Act IV — IP Protection
10 Patents

Australian provisional filings · PCT conversion in progress · Filed across Bella's AI architecture — impossible to replicate without infringing.

Saj Speak™
Proprietary on-device wake word. Not licensed. Not replaceable.
™
BELLA™ — AU · US · GCC
Word mark + logo. Hardware design patents pending.
PROV-062
Relationship Decay Intelligence
Epoch-weighted temporal scoring — Bella knows when a business relationship is cooling and acts before you lose it.
PROV-063 · Novelty 9/10
Cryptographic AI Audit Trail
Every AI decision generates a zero-knowledge cryptographic receipt. Full enterprise accountability — mathematically provable.
PROV-065 · Novelty 9/10
Privacy-First Reasoning Engine
Constraint-verified symbolic planning over encrypted knowledge graphs. Your context never leaves your control.
PROV-057
AI Self-Awareness Architecture
Encrypted metacognitive state — Bella knows what it doesn't know. Calibrated confidence, not hallucination.
PROV-058
Personality-Anchored Cognition
Bella adapts to your executive personality at the encrypted architecture level — not just prompt tuning.
PROV-067
Longitudinal Decision Intelligence
Learns from outcomes, maps causal patterns, and improves your decision quality over time through counterfactual coaching.
Act IV — Trust

Security is the
differentiator.

Capability BELLA ✦ Manus (Meta) OpenClaw MS Copilot Human EA
Data sovereigntyAU + GCC hostedChina infraOpenAI dep.US cloudHuman
Security recordZero CVEsMeta riskCVE-2026MS patchesHuman
On-device AISaj Speak localCloud onlyCloud onlyCloud onlyHuman
5-tier action gatingHMAC · patentedNoneNoneNoneHuman
Enterprise RBAC + RLS298 tables · fullConsumerBetaM365Varies
Sharia-compliant billingSAFE optionNoNoNoNegotiable
18-month enterprise trust window: Manus is Meta. OpenClaw shipped a CVE. The independent, sovereign alternative has never been more valuable.
15%
annual churn
vs 3–5% software-only
77%
gross margin
Conference Hub
44M
conference rooms
globally · $66B TAM
Act V — Hardware Platform

Software earns users. Hardware locks them in.

Conference Hub
360° mic · HD cam · 12-person
$1,499
COGS $345
77% margin
Mobile Puck
Belt-clip · always-on · voice
$499
COGS $130
74% margin
Desk Assistant
Touch screen · ambient display
$799
COGS $200
75% margin
Boardroom System
Multi-unit · enterprise AV
$4,999
COGS $1,000
80% margin
Car Mount
In-vehicle · commute intelligence
$299
COGS $83
72% margin
$2.4M
Year 1 ARR exit · SaaS $1.8M + HW $0.6M
$10.7M
Year 2 revenue · SaaS $7.4M + HW $3.3M
$35M
Year 3 base case · aggressive upside $65M+
Act VI — The Business

A $25B+ addressable
market opening now.

Executive AI is the fastest-growing enterprise software category. The hardware unlock doubles the TAM.

$25B+ SAM — Executive + professional AI (2026 est.)
$82B TAM — Enterprise AI assistant + edge hardware
$196B Total — Enterprise software + AI hardware (2028 est.)
$25B
SAM
$196B TAM
$82B SAM
Act VI — The Business

Land executive, then
expand the org.

Now — Q3 2026
Executive Beachhead
Direct outreach to C-suite
Partnerships: EA networks
Target: $1K+ ACV accounts
First 100 enterprise orgs
Q4 2026 — Q1 2027
Channel Expansion
SaaS marketplace listings
CRO / advisor network
GCC region launch
APAC enterprise push
Q2 — Q4 2027
Hardware Launch
Conference Hub goes GA
Mobile Puck pre-orders
Enterprise device bundles
Boardroom system pilots
2028+
Platform Leadership
Vertical AI expansion
OEM device partnerships
Developer ecosystem
Category-defining scale
Avg ACV $1,788
Target accounts 100 → 2,000
GCC TAM $1.8B
APAC TAM $4.2B
Act VI — The Business

Priced for executive value.

Essential
$99
/ seat / month
Billed annually · 1–4 seats
  • Bella AI assistant
  • Calendar intelligence
  • Meeting summaries + action items
  • Email prioritisation
  • 5 connected accounts
  • Saj Speak wake word
MOST POPULAR
Professional
$199
/ seat / month
Billed annually · 5–19 seats
  • Everything in Essential
  • Voice intelligence + Saj Speak
  • Meeting intelligence full suite
  • Unlimited connected accounts
  • Hardware device support
  • Priority support
  • Advanced analytics + insights
Enterprise
$399
/ seat / month
Custom contract · 20+ seats
  • Everything in Professional
  • Private cloud deployment
  • Custom AI model selection
  • SSO + SAML + SCIM
  • Dedicated CSM + SLA
  • GCC / sovereign compliance
  • Fleet hardware management
Act VII — The Ask

$7M AUD to own the
category.

Post-money SAFE · $35M pre-money · ~17% dilution · Sharia-compliant structure available

$35M pre-money
~17% dilution
Post-money SAFE
Sharia option
40%
Sales & GTM — $2.8M · First 100 enterprise accounts
25%
Hardware R&D — $1.75M · Conference Hub + Puck NPI
20%
Engineering — $1.4M · 3–4 senior hires
15%
Infrastructure + Ops — $1.05M · 18-month runway
The team

Founded and led by a product engineer who built Bella as a user before building it as a product. Backed by a network of senior advisors across enterprise sales, GCC market entry, and device manufacturing.

Kane Sajdak · Founder Brisbane · GCC network 10 patent provisionals
Milestones · use of funds
100 enterprise accounts — month 12
$1.8M ARR — end of year 1
Conference Hub GA — Q2 2027
EBITDA positive — month 18 · 18.8% margin
Series A at $85–100M pre-money — 18 months
Structure flexibility

Post-money SAFE with MFN provision. Equity alternative available. Sharia-compliant profit-share structure available on request — no interest, participatory model, full term sheet on request.

The executive AI category
needs a sovereign answer.

Bella is production-ready, patent-protected, and built for the enterprise trust bar that every competitor has failed to clear. The window is open. Let's move.

$7M AUD · Commercialisation Round
$35M pre-money
Growth Capital
kane@sajdak.one
+61 431 733 720